PEARLS
Discover what shines. Pearls curates the top picks from hundreds of lifestyle sites to help you live better. Collect and organize your favorite finds to ensure that your next night out, shopping spree, weekend adventure, or dream vacation is filled with Pearls.
I worked closely with the developers to create the visual design, branding, UX and UI for the mobile app and website for Pearls. I crafted the logo and app icon, and created the wireframes and information architecture for the app. Upon product launch, I was responsible for all the marketing materials, and advised on strategy.
Challenges & Goals
Create an experience that engages users with products, experiences, and activities.
Design a brand that stands out and makes a visual impact.
Promote community engagement and knowledge transfer.
Process
Competitive / comparative analysis
Branding & logo design
Wireframing
Prototyping
Visual design
Marketing
Solutions
Create a function that allows users to curate their own experiences and identify and save their favorites.
Allow lifestyle sites to create lists and collections that users can explore and share.
Clearly display data about experiences which allows users to dig in deeper.
SCOPE: Branding | Iconography | Identity | UI | WEb | Mobile
FACEBOOK ADS
APP STORE SCREENS
